BarclaysDressforPride

Barclays Employees Show Their True Colours

Staff at Barclays proved they’re a bright bunch when they turned up for work in their most colourful clobber!

As the ‘Main Financial Services Partner’ of Liverpool Pride, employees at Barclays’ Liverpool Contact Centre at Wavertree Technology Park responded to the festival’s call to the Merseyside business community to “Dress With Pride” by injecting some colour into their work wardrobes.

Barclays’ staff held their own “Dress for Pride” day on Thursday, June 16th dressing in all shades of the rainbow. Bosses encourage their teams to wear their most wild and wacky outfits to show their support for Liverpool Pride festival and the city’s LGBT communities.

They had great fun wearing their best costumes, whilst selling cakes and collecting donations. Plus, each member of staff taking part donated £1 to the Liverpool Pride charity, raising an amount which was matched by Barclays, bringing the total raised to £1,936.44.

Mark Armario, Director of Premier, Barclays UK explained: “Dress With Pride is a key element in our own programme of activities in support of diversity and inclusion in the workplace, and it was great to see so many Barclays colleagues get behind the initiative to help raise funds for Liverpool Pride. 

“Our on-going relationship with Pride, both in Liverpool and across the UK, is just one of the ways in which we show our commitment to the LGBT+ community.  

“At Barclays we want our colleagues, customers and clients to feel free to express who they are at all times. We’ve made great strides internally in creating an inclusive global workplace, but we want to go further. By supporting Liverpool Pride, we’re saying “this is who we are” and we want to encourage everyone else to be able to say who they are, without fear.” 

Liverpool Pride festival organisers are now asking more businesses to follow suit and encourage their workers to show their support for Dress With Pride and their City.

Dress With Pride urges all businesses and customer facing organisations – such as shops, bars, restaurants, visitor attractions, hotels and offices – to allow their employees to swap their usual uniforms and don colourful and creative costumes throughout the week of Pride.

Liverpool Pride is now a key highlight in the city’s Summer events programme, attracting more than 25,000 people each year to attend, take part and support the annual LGBT festival.

Participating businesses and venues will be asked to invite customers and visitors to make a donation to help support the work of Liverpool Pride going forward – and to develop their own creative ways to encourage customers to dig deeper.

Staff members are encouraged to use Liverpool Icons – the theme of this year’s Liverpool Pride festival – as their inspiration for their chosen outfit. Alternatively, they are invited to wear clothing in the colours of the global LGBT rainbow symbol to also show their support. Participants are also invited to make a small donation to take part.

Dress With Pride joins another new addition for Liverpool Pride 2016. Come Out Of The Shadows, which is a new project supported by the Police and Crime Commissioner’s Fund as a Hate Crime prevention initiative. The aim is to encourage the city’s key organisations and buildings to light up their venues in the iconic rainbow colours throughout the week of Pride (23 to 31 July) in a bid to make Liverpool the most visibly LGBT friendly city in the UK.

Michael Carey from Liverpool Pride explained: “Dress With Pride is a fun way to get the business community involved in the festival and celebrate all things LGBT, while also raising awareness and embracing the week-long event.

“This year’s theme of Liverpool Icons is already generating plenty of excitement, so we would love to see customer facing staff across the city become icons of their own businesses during the festival. The initiative will also provide a platform to help raise funds to support the Liverpool Pride Charity.

“Dress With Pride will fully complement our new Come Out Of The Shadows project to light up the city. Seeing them both come to fruition for Liverpool Pride 2016 will give the festival a huge boost.”

The Liverpool Pride Festival will take place next month with a two-day event on Saturday 30th and Sunday 31st July. The free event will take place in a new, more prominent position in the St George’s Quarter and features the well-established Liverpool Pride March on the Saturday.

The festival coincides with the anniversary of murdered gay teenager Michael Causer, who tragically lost his life on 2 August 2008. The Liverpool Pride festival was specifically created in his memory as a way to celebrate his life and to empower the LGBT communities. 

Liverpool Pride is keen to hear from public or private sector companies or organisations who would like to become involved in the 2016 festival. There are a number of ways to support Liverpool Pride, including partnership working, sponsorship and advertising.

To participate in Dress With Pride or Come Out Of The Shadows, or to find out more about the opportunities available, contact michael.carey@liverpoolpride.co.uk

Keep up to date with Liverpool Pride’s new announcements at:

Website www.liverpoolpride.co.uk

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Twitter @LiverpoolPride